Blog
Direct bookings and online reputation
Guides on direct channel growth, OTA dependency, and how to actually measure guest experience.
What Is the Billboard Effect, and Why Are OTAs Your Best Ad (and Worst Enemy)?
Chris Anderson's Cornell study showed that being listed on Booking increases direct bookings. Here's how to capture that effect without depending on it.
7 Ways to Increase Your Hotel's Direct Bookings by Leveraging OTA Traffic
The traffic Booking or Airbnb drive to your brand is an opportunity. Here's how to optimize your website to turn it into direct bookings.